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The Perfect Fit: Driven by the craft beer market, shrink sleeves are all the rage when it comes to small runs and 360-degree graphics.

With so many small producers in the wine, beer, spirits, and cider markets, standing out from the crowd is top of mind. One way to do so is with shrink sleeve technology, which offers virtually unlimited creativity regarding graphics, look and feel. The biggest market for this has been craft beer, but other types of producers are discovering and employing it due to its suitability for small runs. Easiest for canned beverages, shrink sleeves are also suitable for glass bottles of any shape and size.

The 86 Co. Beverage Labels

While the shelves upon shelves of high-end liquors behind the bar at your favorite watering hole can certainly impress with their intricate labels and exotically-colored glass, there are often some equally splendid containers lurking just out of sight. Take these three offerings from The 86 Company: Ford’s Gin, Aylesbury Duck Vodka and Tequila Cabeza. Each label was digitally printed by Innovative Labeling Solutions (ILS) on an HP Indigo WS6000 press.