The Perfect Fit: Driven by the craft beer market, shrink sleeves are all the rage when it comes to small runs and 360-degree graphics.

With so many small producers in the wine, beer, spirits, and cider markets, standing out from the crowd is top of mind. One way to do so is with shrink sleeve technology, which offers virtually unlimited creativity regarding graphics, look and feel. The biggest market for this has been craft beer, but other types of producers are discovering and employing it due to its suitability for small runs. Easiest for canned beverages, shrink sleeves are also suitable for glass bottles of any shape and size.

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Craft beer can labels: Innovative Labeling Solutions talks shrink sleeve option

Canning continues to grow as a craft brewing industry trend, and with more cans comes more need for can labeling solutions. Craft Brewing Business contacted Sean Gallagher, director of innovation with Innovative Labeling Solutions (ILS), to learn a little more about the digitally printed sleeve option that is drawing more and more interest from the craft beer industry.