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Wiley Roots Raises $5,500 to Fight COVID-19, Partners with ILS
Posted by ILS |
On May 1, 2020, Wiley Roots released Howl at the Moon Together, a blood orange hard seltzer in 16oz four-packs, to raise money to supply local organizations with needed sanitizer and Personal Protective Equipment (PPE), including gloves and masks. By partnering with Innovative Labeling Solutions, Source of Nature, Propagate Lab, and the distribution arm of WeldWerks Brewing Company, Wiley Roots was able reduce the cost of production, allowing the brewery to raise as much money as possible from the sale of the hard seltzer.