Wiley Roots Raises $5,500 to Fight COVID-19, Partners with ILS

June 8, 2020 - Brewbound

GREELEY, Colo. — Wiley Roots Brewing Company announced that the brewery raised $5,500 last month, with the release of Howl at the Moon Together, to fight COVID-19 in Greeley, Colorado.

On May 1, 2020, Wiley Roots released Howl at the Moon Together, a blood orange hard seltzer in 16oz four-packs, to raise money to supply local organizations with needed sanitizer and Personal Protective Equipment (PPE), including gloves and masks. By partnering with Innovative Labeling Solutions, Source of Nature, Propagate Lab, and the distribution arm of WeldWerks Brewing Company, Wiley Roots was able reduce the cost of production, allowing the brewery to raise as much money as possible from the sale of the hard seltzer.

Howl at the Moon Together is a refreshing 4.5% ABV Hard Seltzer made with whole fruit Blood Orange purée. It was named for the collective 8pm howl that can be heard across Colorado, that pays tribute to essential and frontline workers...

Read the full article at Brewbound.